Breakthrough 2020: A Whole New Energy is an annual three-day event hosted by Kantar. The event brings together leaders from leading media and creative agencies to address insights and trends within AI and technology. It features companies such as TikTok, Snapchat, Google, The New York Times, Facebook, and other well-known industry players.
I created a bespoke event logo and device by customizing Kantar's branded typeface, turning the "A" within Breakthrough into an arrow, and adding a radiant, glowing effect. The thought was that the arrow (device) could be modified yearly, depending on the event's theme. This year the bright arrow was chosen as the event's device because it represents technology, innovation, and forward-thinking.
The event materials created include the following: logo animation, directional signage, t-shirts, mobile app user interface, standing banners, slide deck presentations, speaker and panelist gift bags, email template, social media graphics, and stage design which all follow the theme and the design language of the event. The materials aim to create a consistent, cohesive, and engaging event experience that aligns with the theme and purpose of the event.