In 2017, my team and I developed and executed a comprehensive marketing campaign to launch Kantar's BrandZ US Top Most Valuable Brands of 2018, the first edition of the company's US-specific brand equity ranking book. I was responsible for designing various elements of the campaign, including a custom typeface treatment, graphics, and a series of canvas paintings used in the campaign. Additionally, I created the book cover, program, and name badges for the launch event and contributed to video animation production. The campaign and event aimed to promote the book launch and a panel discussion on brand equity and value.