This landing page was created to promote Cardinal Health's Dressing Change Organizer, a system that prevents the spread of Central Line-Associated Bloodstream Infections (CLABSIs). This type of infection occurs when bacteria enter the bloodstream through a central line, a severe concern for patients in healthcare settings.
The landing page was designed to be an informative and user-friendly resource for medical professionals. It includes a calculator to help them estimate potential cost savings from the Dressing Change Organizer and provides step-by-step instructions on how to use the system effectively. The page also illustrates how patients get infected and lists CDC-recommended prevention tips to help medical professionals understand the importance of this system.
The look and feel of the landing page were created to align with Cardinal Health's brand guidelines. I sourced branded iconography and photography to create a cohesive visual experience. The page is designed as a continuous scroll with animated icons, carousels, toggles, and CTAs. It was developed with a mobile-first approach—I collaborated with the UX team to build wireframes for desktop and mobile. The landing page is a helpful resource for medical professionals to learn more about the Dressing Change Organizer and how it can help prevent CLABSIs.