This project was a marketing campaign developed for the 2018 Cannes Conference in Cannes, France. The campaign aimed to promote a panel discussion led by Kantar BrandZ, featuring some of the industry's top brands and focusing on the theme of "the bottom line." The creative team was tasked with creating a visual narrative that would communicate this idea in an impactful and engaging way.
The campaign's collateral included a promotional poster, presentation deck, and social media graphics. The designs were created to reflect the theme of disruptive creativity, embodied by brands like Uber and Starbucks, who challenge traditional conventions and create new ways of doing things. The images used in the campaign were custom-made and featured a pattern of placing a modern, disruptive element within a traditional context. For example, the image of a watch featured a conventional watch face with a stylish watch face placed within it, representing the disruption of standard conventions. The campaign's goal was to create a visual narrative that would communicate the idea of disruptive creativity and how it relates to the bottom line, engaging the audience and facilitating the understanding of the panel discussion.