This project was the inaugural issue of Getting Media Right. This thought leadership piece focused on marketers' aspirations, challenges, and opportunities in the constantly evolving media and digital landscape. The goal of the project was to create a simple, clean, and visually stimulating design that effectively communicated the report's key insights and data while also humanizing the information to make it more relatable to readers.
As the lead designer, I was responsible for creating the data graphics and designing the layout of the 36-page booklet. I worked closely with the marketing team to ensure that the design adhered to Kantar Millwardbrown's brand guidelines while incorporating complementary imagery and iconography to make the report more engaging and visually appealing. The project's goal was to create an effective thought leadership piece that would be valuable for readers and communicate the information in a clear, organized, and visually attractive way.