Kantar's iLab launched its first yearly external innovation challenge. The challenge aims to bring together the brightest minds worldwide to help consumer brands make more sustainable products, advertising, and business decisions. Through this initiative, iLab hopes to drive innovation and create a positive impact on consumers.
As part of the challenge, a custom look and feel was developed to promote the initiative. A suite of assets has been created, such as a custom landing page, promotional video, wordmark/logo, social media cards, interactive media kit, one-pagers, email banner, and an email signature banner, to communicate the sustainability message to the target audience effectively.
The challenge offers a unique opportunity for individuals and organizations to showcase their ideas and contribute to a more sustainable future. Participating in this challenge will allow participants to connect with industry experts and gain exposure to their innovative solutions. iLab is looking for the most forward-thinking and impactful ideas to drive real change in the consumer goods industry.