"Marketing in Motion" is the fifth installment of "Getting Media Right Report," a comprehensive annual thought leadership study that delves into the objectives, opportunities, and challenges marketers face in the ever-evolving media and digital landscape. The design was a literal play on the theme, invoking motion and movement to do that. I designed and laid out this 24-page booklet to be consistent with our brand. The booklet was distributed globally to clients like Twitter, Facebook, Google, etc.
I used acrylic and oil paint to coat transparent plastic paper to achieve the custom paint graphics. Each piece was then photographed and further manipulated using Photoshop. In addition to the booklet, I also designed accompanying materials such as email templates, social media posts, and a landing page on Kantar's website to direct clients to the study.