The "NYU Imagine Campaign" project was developed to showcase the benefits of a new, state-of-the-art high-rise facility for students and faculty at New York University. The campaign aimed to inform and educate the community about the potential positive impact of this technology-driven building on the surrounding area.
As the lead designer for the project, I created a comprehensive visual campaign that included five poster series, a custom font treatment, and social share graphics. The design concept was centered around motion and change, with blur on the letterforms to reflect this theme. Bold colors and strategic use of negative space were used to capture the viewer's attention and spark their imagination. The short phrases used in the campaign were carefully chosen to inspire thoughts about how this new facility could look and function. Overall, the campaign effectively communicated this new facility's potential to the NYU community.