The booklet, designed for the 2019 X4 Summit, aims to showcase critical findings and insights from Kantar's customer experience study. The study focuses on how brands can be more consumer-focused and how this approach can lead to better business outcomes. The booklet is 16 pages long and follows Kantar's brand guidelines, utilizing the brand's design elements and visual style.
The layout includes a series of custom double-exposure images created to highlight the theme of consumer focus and a set of custom data graphics to make the findings more accessible and easy to understand. The booklet is created with the purpose of providing guidance and best practices for brands that aim to improve their customer experience and be more consumer-focused.