The "OnePlus and Arc'teryx Alliance" campaign was a product collaboration between the smartphone company OnePlus and the technical outerwear brand Arc'teryx. The campaign aimed to promote a new phone designed for travelers and adventurers. The phone was developed to not only look good but also to stand up to all the elements. The Alliance combined powerful technology with durability to create a product with strength, timeless quality, and original design.
As the lead designer for this campaign, I was responsible for creating a cohesive visual identity that effectively communicated the features and benefits of this new product. The designs included a product render, a landing page, social media posts, social media ads, billboard ads, and home activation. The visuals were all designed to showcase the technology and durability that makes this phone stand out for travelers and adventurers. Overall, the campaign successfully conveyed the unique value proposition of this product collaboration and helped boost sales.