This project was a bespoke set of cards created as a leave-behind during a high-stakes pitch between GfK and Brown-Forman—potential new business worth 1.5M. The goal of the project was to use design to showcase GfK's expertise in market insights while also differentiating itself from competitors.
The design of the cards was a combination of whimsical photomontage graphics, with each tarot card illustration representing a critical insight into one of Brown-Forman's leading brands. The illustrations also predicted a potential outcome for the brand if left idle, using an engaging and interactive medium to showcase GfK's expertise and to provide the potential client with a memorable and differentiated experience. The cards were well-designed and came with their own packaging to make them more interesting and engaging.