"The Insights Journey: Connecting to Consumers in 2016" was a project aimed to highlight the top ten insights that GfK had identified for that year. The result was a poster featuring custom illustrations that effectively communicated vital insights and data, accompanied by QR codes linked to supporting documents. This project was produced in a limited run of 200 posters and distributed internally to GfK staff and externally to clients to share insights and information with a broader audience engagingly and interactively.