"The Mendelssohn Electric" is a new children's play produced by The Trusty Sidekick Theater Company. A 1980's romantic comedy musical, the play tells the story of a young inventor who creates a robot that can think, feel and love. To promote the play, I was tasked to create a visual identity that captures the playful and energetic spirit of the production.
I designed a custom logo, poster, and website for the project. The design concept was inspired by the 80's Synth-pop aesthetic, focusing on bright and vibrant colors, bold gradients, neon, and shapes. These design elements were intended to evoke the nostalgia and fun energy of the 80s while providing a fun and playful backdrop to the performance. All elements were harmoniously integrated to offer a unique and cohesive visual representation of the show. Overall, the campaign effectively captured the tone and atmosphere of the play, drawing in audiences and helping the company with a successful run.
Photography: By Stephanie Galarza